Overview

Nabeul — known as the craft capital of Tunisia — is celebrated for its rich tradition of handmade ceramics, pottery, textiles, and artisan crafts that attract both locals and international tourists. However, while craftsmanship remains world-class, the business side of handicrafts often struggles with outdated sales systems, scattered customer data, and manual order management.

As Tunisia’s retail market evolves, artisans and craft retailers need to embrace digital tools to expand their reach, sell online, and manage customer relationships effectively. That’s where Zoho’s cloud-based retail and e-commerce tools step in — transforming how local handicraft businesses operate, market, and grow.

To thrive in the handicraft retail sector, businesses in Nabeul and across Tunisia need:

• Attractive online presence to showcase unique products globally.
  
  
• Integrated POS & CRM systems for both physical and online stores.
  
  
• Inventory management to track handmade stock and manage variants.
  
  
• Automated invoicing and payment systems for domestic and export sales.
  
  
• Customer relationship tools to nurture repeat buyers and manage wholesale orders.
  
  
• Social media and marketplace integration to reach customers across multiple channels (Instagram, Facebook Shops, Souq, etc.).
  
  

In short, the modern artisan needs creativity + digital intelligence — and Zoho provides exactly that.

What Are the Features of Zoho for Retail & Handicrafts?

Zoho offers a complete digital backbone for retail and artisan businesses:

•  Zoho Commerce – Build elegant online stores to sell handmade products worldwide.
  
  
•  Zoho CRM – Track customers, manage wholesale buyers, and automate follow-ups.
  
  
•  Zoho Books – Manage invoices, payments, and vendor bills with VAT compliance.
  
  
•  Zoho Inventory – Keep real-time records of stock, materials, and product variations.
  
  
•  Zoho Social – Manage social campaigns to promote Nabeul’s local crafts online.
  
  
•  Zoho Campaigns – Send newsletters, special offers, and new collection launches to customers.
  
  
•  Zoho Analytics – Get insights on best-selling items, customer locations, and seasonal trends.
  
  

Zoho’s unified system connects sales, marketing, finance, and support — giving handicraft retailers a single platform to manage their entire business.

How Zolute Can Help You (Our Solution)

At Zolute, we understand the unique challenges faced by Nabeul’s handicraft community — from managing diverse product SKUs to handling both retail and bulk export orders.
We specialize in custom Zoho implementation for Tunisia’s retail sector, ensuring that every artisan and handicraft business benefits from automation and visibility.

Our expert consultants help you:

• Set up a Zoho Commerce store customized for artisan crafts.
  
  
• Integrate Zoho CRM with Inventory and Books to streamline retail operations.
  
  
• Automate email campaigns to target loyal customers and new buyers.
  
  
• Build custom dashboards showing sales performance by product, season, or region.
  
  
• Connect Zoho with social media and marketplaces for omnichannel selling.
  
  
• Train local artisans and staff to use Zoho tools effectively for daily operations.
  
  

With Zolute’s help, handicraft retailers in Nabeul and across Tunisia can move from local bazaars to global digital marketplaces — all while maintaining the soul of their craftsmanship.

The future of Tunisia’s handicraft retail lies in digital transformation — not replacing tradition, but amplifying it.
With Zoho’s powerful suite and Zolute’s tailored consulting, Nabeul’s artisans can reach new customers, streamline business operations, and preserve Tunisia’s cultural heritage while scaling globally.

Zolute – Empowering Tunisia’s Handicraft Retailers with Zoho Innovation.
Connect. Create. Grow.